KEY POINTS
The same
properties offered by bio-polymers to animal health can be successfully applied
to the protection of human health, in particular in the fields of
modulation of the gut
flora and the protection of the integrity of the intestinal barrier.
A growing number of
consumers are seeking proactive health solutions to avoid negative
pharmaceutical interventions for an increasing rate of chronic diseases such as
hypertension and diabetes. The changing
behavior among an aging population, which is not falling for restorative
promises as it once did, will have profound implications for both
pharmaceutical and food companies alike. Healthcare in North America and Europe
is shifting its emphasis from intervention to prevention.
Eight in ten taking action to manage such as weight, cholesterol, immunity etc.
to reduce susceptibility to illness. Opportunities for marketers of dietary
supplements have never been greater. Around the globe, self-medication is on
the rise as prevention becomes the dominant health lifestyle.
A number
of preventive and curative health benefits achievable through transformation
have been identified. The available markets are large, global, and growing.
